One of the difficult concepts in business is that of continuous improvement. A manager can step into a situation, make a great improvement in the first year, and then wind up in trouble when he doesn’t continue the same level of improvement the next year. Sports fans (basketball fans in this state in particular) experience that phenomenon with coaches, too. When a great improvement becomes expected, it’s tough to continue satisfying expectations.
Edward’s Drive-in offers a great deal every Monday. They always start the work week by offering 99 cent coney dogs. And these aren’t your run-of-the-mill concession stand coney dogs, either. These coney dogs are delicious enough that Edward’s doesn’t seem to need an improvement on this gold standard. Coney dogs on Monday is a deal that continues to impress every week.
Just in case there are any nit-pickers out there, however, who don’t stay excited about those low prices because they’ve come to expect them, Monday, August 11 should bring back the excitement. Edward’s Drive-in is celebrating its 57th anniversary (which tells you a lot in an industry in which so many businesses falter) with 57 cent coney dogs. It’s still the same delicious taste, but at an even more improved price on the usual Monday rate.