But over the past month, I’ve been cleaning out my email box. Yah, I signed up for all of those sites, because sometimes I need a book and I want Bookbub to make recommendations on sale. I like buying from Zulily when I need something new. I chose to give money to a social cause and I still smile to see TeamMash in my email box because I know when/if I click on it, I’ll get my latest roundup of news about IU sports.
However, I didn’t really understand how annoying it would be to have Groupon send me multiple emails a day. Or that craft lesson site that thinks because I didn’t buy a course in the morning that it’s perfectly fine to bug me again in the afternoon and evening. I have politicians who don’t know the meaning of the word “stop” and so many offers flooding in daily that I’m hostile to them all.
And that’s when it hit me: Indy on the Cheap arrives in your email box every Monday – Friday. That’s a lot of newsletters. A lot of deals you aren’t interested in. A lot of messages you must delete. So our publisher, Kevin Sermersheim, and I sat down to evaluate traffic patterns to determine which posts you like, and which posts are just more noise. We’ve consolidated some of our categories, and we’ll be bringing you more collection posts in the future — the best happy hours. Where to find the best prices on wings. The city’s largest list of kids eat free restaurants and hours. Where to visit Santa for free here in a couple of months.
You know those free movie screenings are still on the list!
But most important, we’re cutting back on the newsletter volume to twice a week: Mondays and Fridays. You’ll have time to plan and time to share our deals with your family and friends. You’ll have some breathing room, and hopefully we can stay friends this way for a long, long time.
As always, we thank you for your support of Indy on the Cheap!